About the Creative Energy Scorecard
This scorecard provides a quick, personal view of the creative energy in your agency.
It is based on The Creative Energy Equation, which looks at how everyday creativity, emotion, meaning, and connection all combine to fuel an innovation‑ready culture.
- It takes just 5 minutes
- It’s completely free
- Receive customised results instantly
You’ll see where your current conditions are strong, where creative potential is being drained, and where small shifts could unlock more curiosity, collaboration, and innovation across your organisation.
Why is creativity important?
Creativity sits at the very beginning of every meaningful change. It is the source of innovation, but also the everyday problem solving and adaptability that help teams navigate complexity and setbacks with resilience.
When creativity is activated, people generate better ideas, spot new possibilities, and find more effective ways to use time and resources, which directly drives productivity and performance. At the same time, the ability to build relationships is central collaboration—people build on each other’s ideas, feel a stronger sense of contribution, and form deeper, more trusting relationships.
At a human level, creativity is central to wellbeing: it allows people to express themselves, make sense of challenges, and feel that their work matters. It underpins everything you want your organisation to achieve, which is why now is the ideal moment to assess the creative potential you already have—and consider how much more you could unlock.
